Basic knowledge about SEO
Before we get started, everything you want to keep in mind when using any of the following SEO elements is not to overdo it. Because it may reluctant to the visitors in your website.
What is SEO?
SEO (Search Engine optimization ) is the way of a website that can rank on search engine result page in a free or organic way. Some important search engine Google, Yahoo are there primary search engine. If someone wants to bring his website on the top page of google or Search Engine Result Page (SERP), he will have to SEO on his website. So it is an essential part on the google world.
The most important thing is that it is not an advertisement method otherwise, it is organic or free method. And search engine rank depends on SEO that will bring first position out of first page.
There are two types of SEO.
- Organic or Free SEO
- paid method SEO
The organic are two types. They are:
- On page SEO
- Off page SEO
Organic or Free SEO:
Organic SEO is the unpaid or natural ranking build up process that can bring the top page on Search Engine Result Page (SERP). And it controls warmly on the search engine. Keyword research, keywords analysis, backlinks, page contents, image optimization, multimedia optimization are some of the different tasks performed by the organic search engine optimizer. And it is most important on SEO world.
Organic or Free SEO should be divided into two types. They are:
- On-Page SEO
- Off-Page SEO
On page optimization is a process which belongs to all Meta tags, keyword research, keyword placement, optimized content, optimized images and keyword density including actual HTML codes that help on your website to the top rank. And it includes all types of work that we can do in our website.
Off page optimization is a way which belongs to do follow and no follow linking, link popularity, forum posting, guest blogging and social bookmarking. And it is very important on SEO world. About 4/5 years ago SEO experts believed that SEO means only off page optimization. But they are wrong. Only off page optimization is not all SEO works.
Paid method SEO is the way that have to pay on google to rank build up. And when any visitors or traffics come into Paid SEO website, everything else you pay for, such as Pay-per-click (PPC) traffic. You might ask if this means that paid links belong to Search engine marketing (SEM).
Paid search marketing include following things:
- Mobile search
- Pay Per Call
SEO should have divided into two ways on depending or implementation:
- White Hat SEO
- Black Hat SEO
What is White Hat SEO?
When anyone creates their website BY maintaining all the rules and regulation of search engines to be top in the search results, it is called white hat SEO. If we do white hat SEO, it will provide best way on our website. Besides, we can see our website on the top of google rank gradually. In another language, without white hat technique, we cannot be sure to survive long. It will hamper on the website. And that’s why our website will be fell down gradually by google. If people cannot find out our website, the visitors or traffics will be decreased. If we want to develop our website, we will have to maintain A to Z in google.
Black Hat SEO
When anyone creates their website without following all rules and regulation of Google, they should follow some techniques which are called Black Hat SEO. When anyone uses black hat SEO, it may result to come up among the search results for a short time. But that’s why It will make the website’s value to be decreased. So we should be avoiding black hat SEO in the google world.
Why SEO is important?
The importance of SEO cannot be described in words because it is essential in the google world.
SEO is considered the eye of a website. If we take care properly, it will bring a good website. Without SEO, we cannot hope to get more things from our website. If we make our website on the top position of search engine result page, we have no way to avoid SEO. So SEO is the best social advertising of your website. It helps to increase visitors on our website. SEO is essential for the spontaneous running of a big website. If we make our website by using SEO, it may take the website within everyone’s reached easily. So it is very important of a website.