How to learn SEO:
Before we get started, everything you want to keep in mind when using any of the following SEO elements is not to overdo it. Because it may reluctant to the visitors in your website. So, we should be trying at any cost to remove keyword density.
SEO (Search Engine Optimization) is the way of a website that can rank on search engine result page in a free or organic way. Some important search engine Google, Yahoo are there primary search engine. If someone wants to bring his website on the top page of google or Search Engine Result Page (SERP), he will have to SEO on his website. Without SEO, any person cannot hope to get google top page of your website. It is compared with our heart.
The free SEO tips you will read on this page will help you create a successful SEO friendly website yourself.
Why SEO is Important?
The importance of Search Engine Optimization or why we need SEO for a website cannot be explained with plain words. SEO is like the heart of a website. If taken care properly, it will ensure an infinite lifetime of a website.
Nowadays, in this spirited market, SEO is essential than ever. Search engines provide tons of users every day looking for answers to their desired questions or for a way out to their problems.
If you are an owner of a website, blog or E-commerce site, SEO can assist you to develop your business and fulfills the business goals.
Search engine optimization is most important because:
Most of the search engines users like to click on one of the top 5 ranked pages in the search engine results pages (SERPS), so to get the benefit of it and gain more traffic to your web pages you need to be in the top position.
SEO doesn’t mean only about search engines, but good SEO performs to get better user interface and a user-friendly website.
Users believe search engines and contain an existence on the top positions for the keywords the users are searching, enhance the web page and site’s belief.
SEO is best for the social advertising of your website. Customers who can get your website by searching Google, Yahoo are more expected to promote it on YouTube, LinkedIn, Facebook, Twitter, Google+, Pinterest and other social Medias.
SEO is essential for the spontaneous running of a big website. Web sites with more than one writer can be beneficial for SEO in a direct or indirect way. The direct benefit is growing search engine traffic, and the indirect benefit is getting a common platform to use before posting and publishing content on the site.
SEO can place you to the lead of the competition. If more than one website is selling the same thing, the search engine optimized website is more liable to get more customers and increase sales.
The process of learning SEO:
The process that is SEO can be practiced, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to:
PHP, HTML, CSS, etc.
Social media promotion
URL / permalink
It takes a lot, to rank on merit a page in Google in competitive niches, due to the amount of competition for those top spots.
QUOTE: “high quality content is something I’d focus on. I see lots and lots of SEO blogs talking about user experience, which I think is a great thing to focus on as well. Because that essentially kind of focuses on what we are trying to look at as well. We want to rank content that is useful for (Google users) and if your content is really useful for them, then we want to rank it.” John Mueller, Google 2016
But we can remember that Google Rankings Always Change Google Rankings Are in Constant Ever-Flux.
QUOTE: “that’s just a sign that our algorithms are fluctuating with the rankings.” John Mueller, Google 2015
Fluctuating upwards could be a good sign as he mentioned: “maybe this is really relevant for the first page, or maybe not.” – then again – the converse is true, one would expect.
He says “a little bit of a push to make your website a little bit better, so that the algorithms can clearly say, yes, this really belongs on the first page.” which I thought was an interesting turn of phrase. ‘First page’, rather than ‘number 1.
Most SEO tactics still work, for some time, on some level, depending on who’s doing them, and how the campaign is deployed.
Whichever route you take, know that if Google catches you trying to modify your rank using overtly obvious and manipulative methods, then they will class you a web spammer, and your site will be penalized (you will not rank high for relevant keywords).
‘To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
What makes a page spam?
Keyword stuffing – no percentage or keyword density given; this is up to the rater
PPC ads that only serve to make money, not help users
Copied/scraped content and PPC ads
Feeds with PPC ads
Doorway pages – multiple landing pages that all direct user to the same destination
Templates and other computer-generated pages mass-produced, marked by copied content and/or slight keyword variations
Copied message boards with no other page content
Fake search pages with PPC ads
our Webmaster Help Forum for support.” Google Search Quality Team Google detected doorway pages penalty
The webmaster then received an email from Google via Google Webmaster Tools (now called Google Search Console):
QUOTE: “Google Webmaster Tools notice of detected doorway pages on xxxyyyy – Dear site owner or webmaster of xxxyyyxx, we’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, your site may have what we consider to be doorway pages – groups of “cookie cutter” or low-quality pages. Such pages are often of low value to users and are often optimized for single words or phrases in order to channel users to a single location. We believe that doorway pages typically create a frustrating user experience, and we encourage you to correct or remove any pages that violate our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results. If you have any questions about how to resolve this issue, please see
At the time, I didn’t immediately class the pages on the affected sites in question as doorway pages. It’s evident Google’s definition of a doorway’s changes over time.
There is some confusion for real businesses who THINK they SHOULD rank for specific locations where they are not geographically based and end up using doorway-type pages to rank for these locations.
What Google Says About Doorway Pages
Google said a few years ago:
QUOTE: “For example, searchers might get a list of results that all go to the same site. So, if a user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site that they didn’t like, that’s a really frustrating experience.” Google
A question about using content spread across multiple pages and targeting different geographic locations on the same site was asked in the recent Hangout with Google’s John Mueller
QUOTE: “We are a health services comparison website…… so you can imagine that for the majority of those pages the content that will be presented in terms of the clinics that will be listed looking fairly similar right and the same I think holds true if you look at it from the location …… we’re conscious that this causes some kind of content duplication so the question is this type … to worry about? “
Bearing in mind that (while it is not the optimal use of pages) Google does not ‘penalize’ a website for duplicating content across internal pages in a non-malicious way, John’s clarification of location-based pages on a site targeting different regions is worth noting