I want to share with all of you some common SEO problems. Due to these problems, we cannot ahead and perform the best top website in google. I hope that by sharing with you some of these common mistakes, that you can use this knowledge to your advantage and make some serious improvements to your rankings. So, I think it will help all of you.
Many of you will be familiar with the inverted pyramid writing style, where the most newsworthy content is at the top and the least is at the bottom. But its a bad habit. it is not suitable for content. Actually, it will hamper on your website. If you want to get the most out of this article, check out every point here
- Index Management
- Poor linking strategy
- Low quality pillow links
- Over Optimized Anchor Text
- Keyword density
- Title and Meta tag description
The first and most common issue that we’re seeing is accidental devaluation of the website because of indexing issues. It will hamper on your site. It stems from a common misunderstanding about how Google actually works. Most of the people think if they build links and no index junk pages, they are fine. However, its not a actual process in your website. It’s quite hard to see but you may notice I have highlighted the number of HTML pages that are filtered. It’s a whopping 32,064 pages and, yes, it took us a long ass time to crawl. None of the 32,064 pages found in this crawl included a no index tag, which means (in theory) Google should be able to crawl and index these pages. So, let’s check this against our numbers in the Google
Poor Linking Strategy
When a website has fixed its technical issues, pumped out valuable content, and improved user performance metrics – link building becomes a lot easier.
Rather than needing 100’s of links to rank a site, you can achieve a lot more with less. Since link building and onsite both cost money – you may be wondering why not just spend money on links?
Google has introduced many link building filters to thwart your efforts, therefore, the more links you build the more likely you are to be caught. By delivering better content you will not only improve your conversion rates, but you will make it easier to rank higher, permanently.
Check out one of our older clients who has been relaxing on page 1 for 2 years comfortably:
long term rankings
So, the question is, what makes a link strategy good?
The first thing is to avoid over-optimizing your anchor text, because this is eventually going to cause a penalty. Choose to use topical terms and branded anchors to hit your pages instead.
The second thing is to target other pages than your main core pages. If you have created a blog post that is valuable and internally links to one of your core pages, throw some links at that page too. Avoid becoming the Black Sheep.
Low quality pillow links
Pillow links are used to diversify your anchor text ratios – in the audio industry this would be comparable with signal-to-noise ratio. When you buy a microphone, you want low noise and high signal – but this is the complete opposite to SEO link profiles.
If your link profile has a high signal and low noise, it’s going to be easy for Google to analyze your website’s links and pick up unnatural trends with their machine learning. You could consider pillow links to be dithering for the audiophiles out there; you add noise to the signal to improve the quality.
Here’s a shocking figure for you from a recent client who had built 100s of pillow links attempting to dilute a high target anchor text distribution:
Despite the client having built 315 pillow links in the past 12 months, only 25 of these links were indexed. This means that despite all the time and money spent, it was providing almost no value.
The solution is to use indexing tools that encourage Googlebot to index your pillow links… or just build all quality links and you won’t have this problem.
For indexing, we use our own proprietary tool but there are some online services that can do this for a fee.
“TSI are very professional and their SEO knowledge is top level. I’d been doing my own SEO for years before hiring them, and had some decent success with it at times, so I know good SEO when I see it. My site’s traffic and rankings are gradually rising and TSI have answered all my questions. We’re only 2 months in, but so far so good!” – Sam D
Keyword density is not a goo job for an SEO worker. So, we will be remembering that when we write a content, we will be careful about keyword density. The first step is to learn to diagnose the culprit pages, because if you cannot find cannibalization – how can you fix what you can’t see?
At the Search Initiative we have a few ways to find cannibalization but here’s the easiest and most effective.
Use Keyword Tracking Tools
One of the benefits a client gets from working with TSI is that we track keywords up to twice daily with Agency Analytics, one of our partners.
The tool includes an overview of the site’s overall keyword performance, such as below:
Aside from showing us an overview of how this client has performed over the past 7 days, we can use this to track each keyword’s performance independently too.
Titles & Meta Descriptions
This is like keyword cannibalization in that it’s surprising how many websites still have issues with it. This is something I would expect most people to be getting right by now since there are literally millions of pages on the topic:
I personally cover this in great detail in my Evergreen Onsite SEO guide
Over Optimized Anchor Text
Penguin 4.0 was an update that changed how Google perceives and interacts with links. I even wrote an article for article covering how it affected anchor text optimization.
As part of our auditing process for each new client, we analyze your existing anchor text and break the types down into the below values:
Branded – an anchor text that includes your brand name or slight variation, for example: ‘rereuuncfhdase’, ‘visit hf jdafha ade’, or ‘TSI’.
Generic – an anchor that uses a generic term but does not include branding, for example: ‘here’, ‘read more’, or ‘visit site’.
Image – a link that has no anchor is generally shown as a blank in AHREFS export feature. Other clues might be file extensions in the alt attribute ‘jpg’ is probably an image.
Miscellaneous – an anchor that does not qualify as generic, but is otherwise unrelated to the website. Forum and comment spam often include anchors such as ‘Steve’, ‘Stuart’, or ‘Stan’.
Low Quality – an anchor that is more than 100 characters is generally an irrelevant anchor unless it’s a long URL. Another low-quality anchor is a foreign language and symbols.
Targeted – an anchor that includes the exact or partial term you are trying to rank for, effective to gain rankings but higher risk for tripping a Penguin filter against your site.
Topical – an anchor that is on topic, but does not include your targeted term. For example, an affiliate site reviewing ‘best running shoes might include topical anchors such as: ‘healthy workout’, ‘burn lots of calories’, or ‘high impact sport’.
URL – this is arguably the most obvious one, but anchors that are naked URLs such as ‘example.com’ and ‘http://example.com’ would count as URL.
Here’s an example of a client that recently joined and has an issue with anchor text. The labels match the descriptions above:
In this example, the website in question has chosen to use lots of targeted anchors, but has also picked up lots of low-quality anchors along the way. The solution was to increase the amount of topical, branded, and generic anchors so he could meet the anchor requirements as determined by the niche average (read more).
By increasing the volumes of those anchors, the client regained organic traffic loss and is now setup to survive future updates.
It’s important to note that most people use low quality pillow links and press releases to redistribute their anchors.
So, we should be careful about these problems. Otherwise it will be bad effected on your website.